Does Social Media Scare You?
You’ve been avoiding that moment, by changing the subject, trying to convince your boss that it’s just not right for your specific company, or by simply pretending you have an extra loud cough that suddenly made you deaf to anything that’s being said. But that dreadful day has come, you must enter that nerve-racking business of social media. Your boss has asked you to rise to the challenge, and why shouldn’t he? You’re smart I bet.. I mean you knew enough to read this awesome blog, so already I think you are doing great. So, don’t worry, I’m here to tell you – YOU CAN DO IT!
So before we get started, I should warn you… I’m not an expert. But I will pretend to be for this purpose of this blog, and I will let you know whenever I figure out I’ve misspoken. I’m just here to guide you through my experiences of what’s worked for me and what has not. Hopefully you’ll learn all my “whoops guess I shouldn’t have done that” mistakes and you can avoid those altogether.
So to get started these are what I call the Introduction sites to Social Media. As they are the basic and probably going to be your most successful sites.
Why is this so great for business? What’s the point?
- The Facebook wall or timeline (I hate this update by the way) is the most useful element of Facebook. Learn it, use it, love it.
Not only is this the easiest way to reach all your fans at once, but it also sits on your page for days! How many times have you wished you could tell a story once and it goes out to everyone without even typing a single name? “Well my deep sea swim with 20 hungry great white sharks was okay, eh no big deal. If you asked me about twenty people ago I would have probably explained how many times I almost died, and how 100% freaked out I was… but 60 people later.. it was just..eh okay.” So you have a company update? You have new products coming in the door? You have something completely random that you want to share just because? PUT IT ON YOUR WALL!
Instantly your post will go to every fans timeline, and then if they hit that little thumbs up button, it will show on all their friends timelines, and if they “like” it will go to their friends timeline, and boom you’re only three degree away from Kevin Bacon. PERFECT.
Now for consumers your wall is the place they are going to complain, admire, or just want someone to talk to. Either way, RESPOND! Do not hide negative feedback left on your wall, as those who did see it will notice that it was hidden and that looks bad. Instead write the nicest response back and direct them to a different channel to solve this issue, example “Hello Joe, I apologize you were not satisfied with your product, we would like to take this opportunity to turn this experience around and make it a positive one. Please feel free to email me at firstname.lastname@example.org so we can work to resolve this issue.” Now this issue has been redirected, and fans will see that your customer service is responsive. If they have left positive feedback or just want to talk, answer back. Always answer back. The key here is engagement, which we will talk more about in a future post.
It’s kind of like a game, the consumer competes with their friends to earn badges and check-in points at different locations. As a business you want to make sure you own your location of FourSquare. Meaning make sure those visiting can check in to your company. As they do so it will automatically update their friends where they are (Exposure 1), and it will also link back to their Facebook (Exposure 2). Also, on FourSquare you can browse what’s near you, so if you are on Foursquare your company and company description will show up (Exposure 3). That’s three ways a consumer can be exposed to your brand by just registering your business to foursquare! CRAZY!
Aren’t they just the best? You get to read people’s stories and advice whom aren’t really experts but think they are interesting anyway… like me! This is a great way to share company news, and updates. It allows the company to express how they came to the conclusion they did, and how the company plans to grow. It helps explain everything in detail, while also being creative. It can also be a place to give advice, for example, if you are a company that sells TV’s you may give advice on how to fix a dead pixel. AND PEOPLE WILL FIND YOU INTERESTING! Blows my mind that people actually read my posts! Wohoo! THANKS!
LinkedIn is super professional, my least favorite but still considered very important. It’s a great way to share company news and industry information with your suppliers, partners, vendors, and other companies. This will be your “Facebook” for professional businesses. There is a “wall” just like with Facebook and this is where you can post all updates, and it will also allow anyone who’s “connected” to you to view it. It’s also where you can find your future employees. You can post jobs online, and look through applicant’s electronic resumes. You can also look through potential interest and contact them based on their public resume before they even apply. It’s a great way to find new employees and business opportunities! Remember to always appear professional on LinkedIn, you are not reaching consumers on the website!
This is where you can be the most creative! Any commercial you launch throw it on here! Not launching commercials? Make one for fun, and put it up here! Or just sit in front of the camera and do a video blog post instead of writing one for a little change. YouTube is a great way to just have fun with your business. The business I work for decided to randomly have their version of the Highland Games. Although electronics were used, it really had little to do with the business itself. It was just a way to attract people to our site, and get our name out there. The consumers give quick feedback of what they thing of your video, so it’s a great way to try out an ad before it airs.
I hope you found this interesting! Another blog to come next week! Please feel free to post about any other social networks you believe are essential for beginners!