Throw Everything I’ve Said Out the Window!

How Great Would This Feel?

You know everything you need to know about social media right? You know some of the best way to use it, you know why it’s important for business no matter who your customer is, and you know how to avoid being a hijack victim. Did you realize you’ve learned all that? WOW… impressive, huh? Take a minute to call up all your friends and brag… I’ll give you the right. You are so smart. Well lucky for you, if you are finally getting comfortable with social media and have really developed an AWESOME strategy… it’s now time to… THROW IT OUT THE WINDOW.

Don’t be scared

Okay, maybe keep some pieces. The social media networks are now maturing, which means there are most likely changes on its way. Those social media networks I named on my first post may not be the best networks for you a year from now. And just like I said in the second post.. . I’m a psychic. So I have some Social Media Evolution Predictions to WOW you.

Social Media will become more specialized.

Hmm… maybe inspired by MySpace?

There are hundreds of different media websites that are focused on a particular interest. For example, BakeSpace is a website  for those who love to cook. It allows you to share recipes , follow mentors, while sharing with old and new friends (“Bakespace,” ). Honestly just discovered this…but may start using it. There are so many undiscovered social media sites to browse! One that I do use is Flixster. This site allows you to check out movie times and download movies to watch across any Google, Android, or Apple device. Of course what I like about it is the social part. When I’m looking up what movies are playing at my local theater, I can instantly see what Rotten Tomatoes rated it, as well as what other people are saying. This has honestly talked me out of some movies I’ve wanted to see, and talked me into trying other movies I’ve ended up loving (of course I can’t name one off the top of my head…but I swear it happened). Basically what I’m saying is that more and more “niche” social networks like these are going to develop, and help cater to special interests. It brings people closer together who share a common interest. Now you don’t have to annoy people who don’t care, just so you can talk about what you love! My sister will be so relieved. “Social media is now starting to mature, fragment and specialize. Facebook, for now, are many people’s “home base”, but as in life, all people have to leave home sometimes. (Moorehead, 2012)”  I believe this to be the same for Twitter as well. These will still remain but that number of users daily will begin to decrease. Don’t worry I, of course, have statistics to back me up! The amount of visitors to these “niche” networks have been growing, with a 48.1% increase in the last three months (Nelms, 2011). Right now they are at the bottom of 50% of networks, but I believe this number will keep on growing (Nelms, 2011)..

More photo and video generated networks

On Facebook and Twitter photos bring in the highest number of engagement across the board, followed by text and video (Murphy, 19 J).  In just 9 months Pinterest accumulated about 120 million unique visitors. In January 2012, the average user was spending about 89 minutes per visit on Pinterest. Guilty as charged… I get so inspired to DIY and start pinning away.. of course I haven’t attempted one project yet, but that’s beside the point! Anyway! Pinterest is tied with Tumblr for the second highest average minutes per visitor, right behind Facebook (Silverman, 2012). At the beginning of 2012 Instagram had 15 million users. WEAK…eh, they could do better. Now Instagram has about 80million users. Now because of this sudden jump, it’s no surprise that 40% of the top brands are now on Instagram (Wasserman, 2012).   Do you get where I’m going here? These are both social media platforms dedicated to viewing pictures, and it’s because of these two ever so popular brands that I believe more photo and video (because let’s face it… random videos are the most entertaining at work) will quickly grow in the social media age.

More Social Media Management Apps

So now that we have all these new photo generated, and so many “niche” social media networks, how in the world are we going to manage them? I’m not sure if Hootsuite will be able to keep up with the 13 cooking networks I’m on. There is going to have to be more companies working on better ways of managing content. They will help users manage their entire social media networks, as well as helping businesses manage theirs. On top of this the social media analytics will have to be more developed, and provide more detailed insight in order to survive with the maturing social media age.  As long as social media is growing, I believe social media management tools will be growing as well.

So now that I gave you the insight into the next year … what are you going to do with it? PREPARE!!! Get ahead of the crowd. Join some niche networks your company fits into, and build awareness before those other brands jump in and overwhelm the user! Find creative ways to take photos and get your message across… POST THEM! Just get out there and be a head of the game…. Or you will have to keep reading these blogs. HOW AWFUL!

Get Ahead! Don’t Be this Guy… It’s Awkward.

Thanks for reading again! YOU ARE THE BEST!

I couldn’t come up with all of this myself … my references:

Bake space. (n.d.). Retrieved from http://www.bakespace.com/loginjoin/aboutus/

Moorehead, P. (2012, April 10). Facebook is for old people. Retrieved from http://techpinions.com/facebook-is-for-old-people

Nelms, D. (2011, June 16). Retrieved from http://socialmediatoday.com/amzini/306252/social-networking-growth-stats-and-patterns

Murphy, S. (19 J). Mashable | social media. Retrieved from http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/

Silverman, M. (2012, February 28). The rapid rise of pinterest. Retrieved from http://mashable.com/2012/02/28/pinterest-user-engagement/

Wasserman, T. (2012, August 08). 40% of top brands are on instagram . Retrieved from http://mashable.com/2012/08/08/40-of-top-brands-instagram/

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Be Careful and Stay Safe My Friends

Should We All Get One?

So now that you are fully engaged in social media and LOVING everything about it. It’s important to consider any risks that you can encounter with social media. The big one SOCIAL MEDIA HIJACKERS. Yes this is a real thing…GET NERVOUS. But don’t worry I’m also here to suggest how to AVOID being one of those brands. Yes, you can now begin calling me the GREAT MASTER ALLYSON.

Social media sites have minimal security which leaves brands like yours and mine subject to hacking. Facebook alone has about 600,000 compromised logins per day, for super math addicts that’s one hijacked login every 140 milliseconds (Perez, 28Oc). CRAZY.  55,000 Twitter accounts were hijacked on May 8th, 2012, on June 6th(Laird, May), 2012 200,000 accounts were hacked on LinkedIn (Paul, 2012).

Is this How You Are Picturing Me? Don’t Answer

Why is trying to scare us away from Social Media after spending all this time convincing us to use it? Is this girl even sane?”

Just one more story and then the good news!

This one is about a company we all know, and probably hate for the sole reason of their prices. But we use them anyway because…well we HAVE TO… Shell Gasoline.

When Shell gasoline entered the social media frenzy they did a great job engaging fans. Shell has built their Facebook likes to 1,560,393, but more importantly their users are engaged because 15,833 people are talking about the company (Shell Facebook, 2012).  On top of this they have 66,680 twitter followers (@Shell, 2012), 172,334 LinkedIn followers (Shell LinkedIn, 2012). So this is great right?  YES! Who knew so many people liked oil and gas! WOW!

But what are all these followers talking about?

Well for the past few months is been about “Shell’s Social Media Oil Spill”.  In May a website called “Artic Ready” was launched. It appeared with Shell’s logo, and even had the same characteristics of Shell’s website. Mimicking the brand’s attributes almost perfectly and even using their slogan “Let’s Go” in a number of places. One catch… guess who didn’t put up this website. Yep… you figured it out. Now guess who did produce this Shell Oil website? Greenpeace and the Yes Men (Forbes, 2012).  You can tell this is going to be a good story already…

The website has been set up to notify the general public of Shells drilling in the Artic. It poses as Shell’s point of view and their enthusiasm for harming the environment to make money (“Artic ready,” ). GREAT for Shell’s PR! Imagine being on that public relations team… no sleep for weeks. They even went as allowing the general public to create ads. These ads were shared on all forms of social media.

The “Best” Ad, Picked by Greenpeace and the Yes Men, even ended up on a billboard.

Don’t worry it gets worse. Greenpeace and the Yes Men then made fake social media accounts with fake attempts to control the spread of the ads. From there followers began retweeting with statements about how this was an example of corporate social media gone terribly wrong (Forbes, 2012).

So all though social media accounts weren’t hacked, the accounts were hijacked and used as their own. It could have been 100times
worse if the accounts themselves were hacked. Now Greenpeace and the Yes Men have released an official statement taking responsibility for the spoof. All though the damage is done and shell is still working to regain their brand image, they have still chosen not to sue Greenpeace for their spoof (Vinh Tien Trinh, 2012). Otherwise the Shell Company has been posting numerous stories on how Shell is actually helping the environment and its global community.

Now for the Risks… and Some Avoidance Help

So now you probably are dying for some good news? Are you going to have social media PR nightmares tonight?

Statistically good news

750,000,000 plus users login to Facebook every day (Perez, 28Oc). Meaning that of that 600,000 users hacked a day is only 8% of Facebook users (Feel  free to check my math). 50 million twitter accounts are logged in each day, meaning only 0.1% of twitter accounts are hacked (Parr, 2011).  So really it’s not too many people, but either way … WOULD YOU WANT TO BE SHELL RIGHT NOW?

So How to Avoid “Being Shell”?

  1. Don’t Drill in the Artic and Ban Greenpeace from Coming Near Your Ships
  2. Don’t Piss off Greenpeace

Okay seriously…

Here’s how you can avoid being hacked or hijacked.

  1. Use a secure email address when setting up any social media accounts. Hackers hack into your email and then  click  “I forgot my password”, and boom an email appears with a way to change your password. By using a secure email you can avoid, your email being hacked while at the same time avoiding your social media accounts from being hacked (2 for one special I just gave away!)
  2. Hackers research you… yes in a stalker kind of way via internet. They discover everything they can about you, and then they use this to guess your password.  Don’t use your birthday which is posted all over Facebook, your dog’s name which can be found through scrolling your 1000 pictures of it, or any other personal information.
  3. Check all strange emails or files with spyware. If not these geniuses can send you a file that records everything you type. BINGO PASSWORD HANDED TO THEM.
  4. Double check emails you receive from your social media pages. Avoid going to them directly from the email.  Hackers can create an email that looks exactly like your Facebook page, have you click on it which takes you directly to your social media login (but it’s a fake website), and not knowingly you have typed your login into the hackers own page. Check the website address to ensure it’s where you want to be!
  5. For your security settings always use https instead of http. It ensures you are at secure websites.
  6. Don’t have social media accounts automatically save your password
  7. Verify all social media accounts. To do this you will need a company email verification in order to successfully validate your account. This helps users differentiate which accounts are the actual company representatives, and which one are impersonators.

So now that I’ve scared you.. I hope I’ve also helped you! Good Luck… and until next week!

The Real Brains… My References:

Perez, S. (28Oc). Tech crunch. Retrieved from http://techcrunch.com/2011/10/28/facebook-sees-600000-comprised-logins-per-day/

Paul, I. (2012, June 06). Pcworld. Retrieved from http://www.pcworld.com/article/257045/update_linkedin_confirms_account_passwords_hacked.html

Laird, S. (May, 8 2012). Twitter debunks reports of 55,000 hacked accounts. Retrieved from http://mashable.com/2012/05/08/twitter-hacked-accounts/

Shell Facebook. (2012, August 07). Shell facebook page. Retrieved from http://www.facebook.com/Shell

Shell LinkedIn. (2012, August 07). Shell linkedin. Retrieved from http://www.linkedin.com/company/1271?goback=.fcs_GLHD_shell_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hits

@Shell. (2012, August 07). Shell twitter. Retrieved from https://twitter.com/Shell

Forbes. (2012, July 18). Shell oil’s social media nightmare continues, thanks to skilled pranksters behind @shellisprepared. Retrieved from http://www.forbes.com/sites/kashmirhill/2012/07/18/shell-oils-social-media-nightmare-continues-thanks-to-skilled-pranksters/

Artic ready. (n.d.). Retrieved from http://arcticready.com/social

Vinh Tien Trinh, B. (2012, July 16). Shell arctic ready: Company won’t sue greenpeace over spoof campaign. Retrieved from

Parr, B. (2011, Oct 17). Twitter has 100 million monthly active users; 50% log in every day [Web log message]. Retrieved from http://mashable.com/2011/10/17/twitter-costolo-stats/

Social media hijacking: Don’t be a victim!. (n.d.). Retrieved from http://socialmediamagic.com/blog/social-media-hijacking-dont-victim/