WATCH OUT!!! SOCIAL MEDIA IS GOING TO CHANGE!!! Have you thought about running an ad on Facebook, Twitter, or any other social media website? Well you better hurry up before its too late! Today mobile advertising is expected to reach $7.19 billion by the end of this year, with a rapid increase of up to $20.89 billion by 2016. In a 2012 study it was found that many Generation Y mobile users actually LIKE mobile advertisements. YES, I said.. LIKE.. and I wasn’t even talking about Super Bowl ads. Over half either like the ads, or have zero opinion… meaning less than half dislike the mobile advertisements.
So why do I think this is a bad thing? At first I thought, how could this be bad? I never really considered how the growth of mobile advertisements could be a bad thing, if so much of the young generations actually like it! But when I was sitting in Advertising Management class today my professor said, “Generation Y is the hardest generation to reach through Television because they know how to block it out, what do you think is going to happen when mobile advertisement is a norm?”. She’s absolutely right. With the rapid increase of spending on mobile advertisements its going to be a normal day-to-day thing that we just become used to. Once mobile advertising isn’t “new and exciting” it’s going to be “obnoxious and frustrating”. It’s human behavior, once something has been too repetitive and overdone we learn how to block it out.
So what can you do? Start advertising with mobile advertising today, and get a head of the pack! This will help you gain recognition before the playing field becomes too crowded. In the end hopefully your viewers will remember your ads more. Keep your eyes and ears open for new opportunities to ensure that you are continuously a leader in the social media/mobile marketing industry! Other than that company’s mobile marketing strategies are going to start looking a whole lot more exciting. They are going to find new ways to reach us on our mobile phones that is unexpected, and find ways to catch our attention. Additionally, I believe the continuous rapid increase of mobile advertising will soon level out, or start decreasing. I’ll be curious to see how effective it really is in 2016, do you thik the $20.89 will be as effective as the 7.19 billion this year?
It’s a rough world out there… GOOD LUCK!